Film and TV drama
Sales agent
Also known as: Film sales executive
What does an agent do?
Sales agents, or sales companies, act on behalf of the producer to sell the rights to an independent film or TV drama to distributors, who then release films on different platforms (cinema, TV, DVD, Blu-ray, streaming platforms like Netflix or Amazon). (An independent production is one that has not been produced by a Hollywood studio or ‘major’. Their productions are distributed by their subsidiaries worldwide instead).
Sales agents negotiate with the distributors, based on the sales estimates and detailed assessment of the production’s commercial value.
Sales agents are also responsible for promotion. They promote the films they represent at festivals and film markets, invite distributors to screenings and hold premiere parties. They assemble and organise the delivery of any physical film materials and are usually involved in developing the marketing plan.
The point at which agents get involved in a production varies. Unknown directors, who usually need an agent the most, might have to finish their film before they can find someone to take it on. In other cases, a sales agent might sell a film to a distributor as a concept, a draft script, or at the filming or post-production stage. Funding for a film is often dependent on the deals the sales agent has managed to broker at the start.
Sales agents are continuously acquiring new content to sell from filmmakers and they build relationships with distributors all over the world, so the job usually involves travel.
What’s a sales agent good at?
- Commercial awareness: have an awareness of cultural trends, understand and predict the market both globally and within individual countries, have an eye for talent that fits this (with the ability to read scripts quickly and thoroughly)
- Knowledge of the film-making process: understand all aspects involved in making a film, from script to finance to post-production
- Marketing: be enthusiastic with strong sales skills to secure competitive deals, be able to outline the story of a film in a succinct and engaging way face-to-face, have an understanding of digital marketing and social media
- Networking: establish good relationships and communicate constantly with distribution outlets and festival programmers as well as with filmmakers, use language skills to travel and embrace other cultures, have a wide knowledge of film festivals and markets
- Negotiation: be flexible, able to negotiate conditions, draw up contracts, understand licencing, copyright
- Finance: deal with figures, have the financial knowledge to make sales predictions, negotiate funding and handle a budget
Who does a sales agent work with?
Sales agents communicate with distributors on behalf of film producers so they work closely with both of these groups. They also collaborate with other people in sales and distribution like marketing managers and publicists.
How do I become a sales agent?
Sales agent roles are senior positions. To become a sales agent you need to have a high level of knowledge and experience of the industry. Occasionally companies will take on film sales assistants. Another good route into sales roles is as a marketing assistant. Go to the marketing assistant profile for details on how to do this. Increasingly sales agents are also coming from backgrounds in law.
At school or college:
If you want to go to university, A-levels or Highers in business studies, economics, English, film studies or politics are useful.
Or you might want to take a Level 3 vocational qualification in business, marketing or media. Look at what your local college offers such as:
- T level in marketing
- OCR Technical Diploma / Extended Diploma in Business 
- T level Management and Administration 
- UAL Diploma/Extended Diploma in Creative Media Production and Technology 
- OCR Technical Diploma in Digital Media (Moving Image and Audio Production) 
- T level Media, Broadcast and Production 
Get an apprenticeship:
Apprenticeships are jobs with training. They’re a great opportunity to earn while you learn. However, it can be challenging to find jobs as an apprentice with production companies. It might be worth looking for a job as an apprentice in an industry that uses similar skills, such as literary agent in publishing. This could help you develop your craft and create a body of work for a portfolio that you can use to find your way into film and TV drama at a later point.
Before taking any apprenticeship, check what you’ll be learning with your prospective employer and college, so you can be sure it will be giving you the skills you want. Check out What’s an apprenticeship? to learn more about apprenticeships and Find an apprenticeship to learn how to find one in your region, or approach companies directly. Go to ScreenSkills information on apprenticeships for the main apprenticeship schemes in television.
Get a degree:
A degree in film studies, law, business studies or media and communication is a good way into this field. You would also benefit from an MBA in film production, film history or film finance. Have a look at ScreenSkills’ list of recommended courses in film and TV. We recognise courses with our ScreenSkills Select award where they offer training in the relevant software, dedicated time to building a portfolio and have strong links with the film and TV industries.
Take a short course:
Learn more about the process of getting a film funded to improve your knowledge of business and finance relations within the film industry. Search the National Film and Television School short courses for training in business or marketing. Search the ScreenSkillsTraining page to see if there is any upcoming training in Sales
Look outside the industry:
Consider law, finance, business, or marketing roles in any industry as work experience in film sales is highly competitive. A background in sales, business, or finance will show you have the necessary analytical skills for this role.
Meet people in the industry:
Go to  ScreenSkills’ events, follow your local film office and any local community arts and media organisations and attend their events. Go to  how to network well for some tips. 
Network online:
Create a LinkedIn profile. See if there’s a Facebook page or other social media group for people making films or videos in your area. Join it and take part. Create a ScreenSkills profile.
Explore ScreenSkills Resources:
ScreenSkills careers information:
The your career hub has a wealth of resources designed to help you start or progress your career.
ScreenSkills e-learning:
ScreenSkills has a suite of  free e-learning modules for those who are over 18 which can improve your knowledge. The  ScreenSkills Passport modules also prepare you as they are essential for some production roles. Some modules are available for those under 18. For anyone wanting advice about first steps, the  Getting into the screen industries  modules are very useful.  
ScreenSkills skills checklists:  
If you would like more detail about the tasks, responsibilities and skills required for many key roles in film and TV drama, children’s TV and unscripted TV you can look at our  skills checklists. 
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