Animation is an industry that excels. Over decades the industry has delivered home-grown productions filled with outstanding characters and stories – from Yellow Submarine by way of The Snowman, Wallace and Gromit, Bob the Builder and The Gruffalo, to Peppa Pig and Shaun the Sheep. These productions and many more have established the international reputation of the UK as one of the greatest creative and commercial producers of animation – across film, TV and advertising.

People are employed across a range of roles including production assistants, storyboard artists, riggers, designers, editors and producers. The industry is split at around 40% female and 60% male, and in the production side of animation there is a higher proportion of women than men.

Animation production studios often produce work for a range of clients across advertising, film and television. Some studios specialise in one area, particularly children’s media, which is the largest area of the industry. While many of the studios can be found in London, there are more and more studios to be found around the UK, particularly in areas such as Bristol, Manchester, Birmingham, Brighton, Cardiff and Edinburgh.

Studios tend to work in 2D CG (computer generated) animation, 3D CG animation, stop frame animation and 2D hand drawn animation, with most offering a range of techniques and styles to suit the needs of the production. A few studios also provide service work to other creative industries to diversify their revenue streams, providing visual effects, animated content, live action or interactive content production.

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