“I’m a storyteller at heart - no matter the medium…”

…my passion lies in crafting unforgettable experiences to delight and surprise audiences. Whether it’s live, on screen or in the palm of your hand, I thrive on bringing stories to life in ways that resonate and inspire. I’ve always strived to redefine storytelling for the modern age, capturing as many viewers as possible. Over 15 years I’ve introduced emerging mediums into global brands communications including Burberry, Gucci, JLR, Ford, Suzuki & Virgin Galactic - always with creative ROI in mind. Through my own production studios or as a team at UNIT9 / Gaucho / BBC / Framestore, my versatile career path has led me to really drive impact for ambitious creative ideas.

1. Director

   HP Source Production Ltd. · Jan 2007 - Jul 2025

   My own vehicle for production.

2. Director

   OR Media · Oct 2022 - Apr 2023

   Director on “The Line: Saudi Arabia's City of the Future in NEOM”, Discovery Channel. The project garnered massive global attention, featuring MBS's first English interview, amassing over a staggering 208 million views worldwide with 465 million impressions.

3. Creative Producer

   UNIT9 · Apr 2018 - Apr 2021

   Experiential and experimental tech inc VR/AR/XR, websites and apps.

4. Director - The Gadget Show

   North One · Jan 2018 - Jul 2018

   Directing segments on 'The Gadget show" for C5

5. Director / Editor / Creative

   Framestore · Jan 2015 - Jan 2018

6. Series Director: TT Legends - ITV 4

   Gaucho Productions · Jan 2025 - Dec 2012

7. Series Director & Editor: Jetstream, The Discovery Channel

   Gemini Productions · Jan 2009 - Dec 2009

8. Director: Top Gear, BBC2

   BBC · Jan 2006 - Dec 2006

1. Bachelor's Degree: 2:1 Design & Communication

   London Guildhall University · Sep 1992 - Sep 1995