Social media and TV with Andrew Davis

You must be able to commit to attending all 5 sessions to apply.

This series of 5 x one hour online workshops is designed to help attendees understand and strategise the ever-increasing importance of the relationship between TV and social media. 

A mix of hands-on exercises, case studies, useful tools, and shared real-life experiences off and online will give you what is needed to plan and execute in this changing world, especially during the Covid-19 pandemic. You’ll get the chance to hone your content, marketing, and communication skills using all relevant platforms, and will leave fully equipped to tackle common challenges - from communicating with your audiences to coping with feedback.

Who it's for

This programme is for managers, production staff and marketers currently working within any area of the unscripted TV industry. 

What it covers

Monday 

Today we will be introducing the workshop and focusing on what social media looks like right now. By the end of this session, you will have a tested framework to help you on these digital platforms.

Tuesday

The blood of the internet is content and this session looks at how to create multipurpose digital content that will attract potential viewers to your shows.

Wednesday

You can create the best content in the world but if nobody sees it then so what!!! This workshop looks at the 3 ways in which people will find anything you put on the internet, including how to get your content seen in newsfeeds.

Thursday 

Building a community and engaging is key for social media success and this workshop looks at tips, tricks, and best practices for growing an audience by yourself or using influencers.

Friday

Ultimately we want to get people to take action online and the best way to do that is through storytelling. We focus on how to tell a digital story on these platforms but also how to measure success.

Speaker

Andrew Davis is renowned for helping businesses transform their new business development and client relations activities. As one of the UK’s most prolific and sought-after digital and social media trainers, keynote speakers and consultants, Andrew has applied his unique approach to clients in multiple sectors. His high-end strategic workshops show how a digital lens can attract new business and improve relationships with existing customers. He counts many of the UK’s most prominent corporate names among the clients he has delivered to, such as KPMG, Ogilvy, Channel 4, Tescos, o2, MTV, BBC and Paramount. Andrew also sat on the Ofcom Advisory committee for England, where he ensured a strong focus on innovation, technology, young people and small businesses. His digital career spans over 17 years. 

This event is supported by the ScreenSkills Television Skills Fund which invests in training for the freelance television workforce thanks to contributions from the BBC, Channel 4, ITV, and Channel 5.

It is part of a ScreenSkills programme to support freelancers to upskill and stay connected, helping keep the industry resilient in these difficult times.

This session will take place online via Zoom. Click ‘apply for ticket’ and follow the instructions to apply for your place: you must login or register before you are able to complete your application