Inclusivity and authentic programming

The commercial and cultural benefits of diversity and inclusion for creativity and audience engagement across the screen sector is a priority for the success of the industry. 

Focusing on unscripted programming, Marcus Ryder MBE talks to senior creative Pat Younge, creative strategist Ally Castle and creative/CEO James Burstall about the relationship between the makeup of your teams and portrayal of our diverse society.  

Using practical examples, the speakers will provide insight into how they approach the creation of authentic content as well as the ways they have developed inclusive teams. 


Pat Younge is an award-winning journalist and creative leader with 29 years’ experience, working at major broadcasters at home and abroad and co-founding Sugar Films. He is now managing director of Cardiff Films.

Ally Castle is an independent disability consultant and creative strategist working with clients across the broadcasting industry. In April she will join Channel 4 as its new Creative Diversity and Disability Lead.

James Burstall is CEO, Argonon, a group which creates and distributes creative content across the global marketplace and is responsible for shows including House Hunters International, Mormon Love and An Englishman in New York

The session will be chaired by Marcus Ryder MBE, a leader on the issue of diversity in the media industry, and award-winning executive producer.

Producer for ScreenSkills: Katherine Parsons


This event is supported by the ScreenSkills Television Skills Fund which invests in training for the freelance television workforce thanks to contributions from the BBC, Channel 4, ITV, and Channel 5.

It is part of a ScreenSkills programme to support freelancers to upskill and stay connected, helping keep the industry resilient in these difficult times.

This session will take place online via Zoom. Click ‘apply for ticket’ and follow the instructions to apply for your place: you must login or register before you are able to complete your application



ScreenSkills develops skills and talent to support the UK's screen industries.

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