SJA Associates

Sam is founder of SJA Associates. She is a Tavistock Consulting trained, senior practitioner accredited Coach (EMCC) and Hogan Level 1 certified. She works with individuals and organisations to understand and address the underlying, systemic dynamics that influence effectiveness. 

She has experience working one to one and in group settings across diverse sectors and levels of seniority - from the founders of tech start ups to senior leaders in industry. She regularly collaborates with a network of coaches and works as an associate with other coaching bodies.

She draws on 20 years experience in broadcasting and television production, including in senior executive roles, to support leaders, managers and their teams during periods of organisational growth and change. 

Sam has always been a passionate advocate for the development of talent and teams. She is a mentor on the Women In Film and TV annual mentoring programme and a visiting Lecturer at MetFilm London on the Producer’s MA . Sam also served as Chair of the High End TV Levy Council and on the board of Creative Skillset (now Screen Skills) from 2016-18. She is currently a governor at a North London independent school.