About
I am an award-winning producer, director, and IP creator with over a decade of experience in animation and children’s media. I am the creator of Pop Paper City, a craft-adventure preschool series that encourages children to “do as well as view,” combining imaginative storytelling with hands-on crafting. The show (52 x 11’) won a Broadcast Award and is broadcast internationally in 179 territories, including the Milkshake!, BBC, Warner Bros. Discovery, ABC and HBO.
Alongside the series, I am expanding the Pop Paper City universe into new spaces, including feature film, publishing, consumer products, and gaming (Roblox), with the aim of reaching children on the platforms they love most. My focus is always on creating content that sparks imagination, builds community, and encourages creativity in young audiences.
Before Pop Paper City, I built a career in branded and factual content, producing projects from concept to completion across TV commercials, music videos, Broadcast graphics documentaries, and charity films at My studio Lovelove Films. My work included campaigns for Barclaycard and Cisco, collaborations with platinum-selling artists such as Joss Stone, and documentary/charity projects with organisations such as Big Issue. This broad experience across multiple industries gave me a strong grounding in storytelling, management, and delivery at scale (It also means I have a lot of useless information about a lot of sectors!)
I am also passionate about diversity and inclusion in animation. I served as a board member of Animated Women UK, championing representation and equity across the industry. I actively mentor and support new and emerging talent, advocating for fresh voices in animation and screen.
My work and leadership have been recognised with multiple honours, including BAFTA Breakthrough, MIPTV Producer to Watch (twice), and the Great British Businesswoman Award for Media Businesswoman of the Year 2023/24. I am a full BAFTA member and continue to explore how innovation and creativity. from craft to storytelling to new platforms can inspire the next generation. Oh also I have a heard of Alpacas (like you do!)
ScreenSkills Training Passport
Georgina Hurcombe has completed the following modules within the ScreenSkills Training Passport.
Experience
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Producer and MD
About Pop Paper City Pop Paper City is an award-winning craft-adventure preschool brand that inspires children to create, imagine, and play. The TV series (52 x 11’), distributed internationally by Aardman, won a Broadcast Award and is broadcast in 178 territories worldwide, including the BBC, Milkshake!, Warner Bros. Discovery, and HBO. Set in a vibrant paper world, the show follows a group of friends who go on adventures and make fun crafts that children can build along at home. This unique format encourages children to “do as well as view,” blending entertainment with hands-on creativity. Beyond television, Pop Paper City is expanding into a feature film, publishing, consumer products, gaming, and live workshops, creating new opportunities for children to engage with the brand across multiple platforms. The property has also been recognised with a BAFTA Albert certification (top sustainability rating) and the Great British Businesswoman Award for Media Businesswoman of the Year 2023/24 for its founder. With a focus on creativity, inclusivity, and innovation, Pop Paper City continues to grow as a cross-platform brand designed to inspire the next generation of makers and storytellers.
Education and training
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ScreenSkills Training Passport
ScreenSkills Funded
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Safeguarding for all: basic awareness for the screen industries
ScreenSkills Funded
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Tackling harassment and bullying at work
ScreenSkills Funded
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The ScreenSkills AI briefing with Kelsey Farish
ScreenSkills Funded
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Work well series
ScreenSkills Funded
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Addressing unconscious bias: basic awareness in the workplace
ScreenSkills Funded
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Tackling harassment and bullying at work
ScreenSkills Funded
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Introduction to mental health awareness at work
ScreenSkills Funded
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Leadership and management essentials for those working in animation or children’s TV
ScreenSkills Funded
Certificates
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ScreenSkills Training Passport
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Safeguarding for all: basic awareness for the screen industries
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Tackling harassment and bullying at work
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Tackling harassment and bullying at work
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Introduction to mental health awareness at work
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