Digital marketer and content producer specialising in campaign strategy, brand storytelling and multi-channel content. Experienced across fashion, tech, lifestyle and the arts.

1. Strategist/Social Media Manager

   Freelance · Jun 2024 - Present

   I collaborate with creative brands and independent artists to deliver paid digital campaigns shaped by brand storytelling. I manage end-to-end PPC and paid-social execution across Meta, Google and TikTok, handling budgets, audience growth, and creative iteration. I plan and track project timelines using Miro, Monday.com, and Google Sheets to keep deliverables on schedule. My work includes developing content calendars and growth strategies informed by audience insights, producing short-form video, and writing consistent, on-brand copy for email and web. I also lead regular client check-ins to present performance results and adapt strategy in line with campaign goals.

2. Marketing & Communications Manager

   Pecometer Software · Aug 2023 - Jul 2025

   I led full-funnel digital marketing for B2B SaaS products, turning complex features into clear, benefits-driven messaging. I ran multi-channel campaigns across LinkedIn Ads, Google Ads, and email automation tools. I managed workflows and launch timelines using Jira and Trello, coordinating with internal teams and stakeholders to ensure timely delivery of projects. I produced and analysed campaign reports in Google Analytics, CRM dashboards, translating performance insights into strategy refinements. Working cross-functionally with design, development, and product, I helped maintain narrative cohesion across platforms.

3. Marketing Executive

   Axe & Kettle · Jun 2021 - Jul 2023

   I managed campaign setup and optimisation in Meta Ads Manager and Instagram Ads Manager, adapting creative and copy to fit brand tone for fashion and lifestyle clients including Nanushka, Haeckels, Manu Atelier, and Glassette. I also oversaw Nanushka’s affiliate programme, monitoring performance data, tracking conversions, and producing client-facing reports. Alongside paid media, I created social-first content, including reels, GIFs, and branded graphics, and wrote tailored copy for email and social channels. I regularly presented campaign results and creative recommendations in client check-ins.

4. Production Assistant

   Daisybeck Studios · Oct 2020 - Jun 2021

   I supported TV productions for Channel 4 and Channel 5 by coordinating logistics such as call sheets, crew schedules, travel, and expenses. I captured and managed behind-the-scenes content for use across digital and social platforms. Throughout production, I maintained daily communication across departments and with clients, helping ensure timelines and deliverables remained on track.

1. Tackling harassment and bullying at work

   ScreenSkills Learning · Aug 2025

   ScreenSkills Funded

2. Coronavirus basic awareness on production training

   ScreenSkills Test · Mar 2021

   ScreenSkills Funded

3. Coronavirus basic awareness on production training

   ScreenSkills Test · Jul 2020

   ScreenSkills Funded

4. So you want to be…a producer director? With Georgina Kiedrowski and Joe Keenan

   ScreenSkills · Jul 2020

   ScreenSkills Funded

5. HND Creative Industries: Television Production

   Glasgow Clyde College (Cardonald) · Aug 2017 - Jun 2019

• Tackling harassment and bullying at work

  Screenskills Learning
  Issued 8 Aug 2025