AI training for production management roles in unscripted television

When most people think of AI, they picture tools that generate text, images, or video - but in production management, the story is broader. For example, enterprise AI platforms can handle scheduling, budgets, and rights management, and agentic AI systems can make autonomous decisions and trigger workflows. These tools can shape the way productions are planned and delivered - but knowing when to trust it, when to question it, and how to protect your work (and your team!) is key.

Designed specifically for production managers, coordinators, and junior production staff working across unscripted TV, this session will be delivered by a media and entertainment lawyer specialising in AI. It is designed to cut through the hype and offer clear insight on what AI really means for your projects, your people, and your rights.

Who it's for

Production management freelancers and staff working across unscripted TV.

The majority of the USF online short course offering is for those at early career stage and above. As a result, we generally require applicants to have at least three credits (unless working in a traditionally uncredited role). If you strongly feel you would still benefit from the training, please email USF@screenskills.com so we can assess if an exception should be made.

We are committed to ensuring all our courses are accessible to everyone. This course is designed to be as interactive as possible. Please email the above address if you have any access requirements and we will be delighted to help, be that clarifying the form such interaction is likely to take or discussing reasonable adjustments.

What it covers

The session will include 90 minutes of training, approximately. 15 minutes of time for open questions, and a short comfort break.

• Enterprise AI in production: where it’s being used today and why it matters
• Key legal and operational risks: AI platform T&Cs, broadcaster codes, industry guidelines, and emerging regulation
• Implications for contributors, crew, and freelancers: IP, consent, confidentiality, and contractual safeguards
• Practical guardrails: how to make informed, confident decisions about AI use
• Open Q&A: real-world complications, mitigation strategies, and examples from recent client work

How to apply

This session will take place online via Zoom. Click ‘apply now’ at the top of the page and follow the instructions to apply for your place: you must login or register before you are able to complete your application.

If you need additional support to complete your application or require the application form in an alternative format please contact USF@screenskills.com

Places on these free online courses are limited and applications are often highly competitive. To stand the best chance of securing a place, please be sure to consider the following:

• When asked to list your three most recent credits, please include the programme title and your job role.
• When asked what you hope to gain from the course, please be concise but ensure you cover the specific elements of the topic you would like to gain knowledge of and what gaps in your skillset you believe the course may address. A rewording of the course title or a general comment on career progression does not tell us much about how this course would benefit you.

If you are no longer able to attend, we ask you to please use the “decline ticket” function on the right hand side of the page so that we can release your place. Our sessions are often oversubscribed, so we’d like to give other freelancers the opportunity to fill available spots. Thank you for your consideration. 

This session is supported by the ScreenSkills Unscripted TV Skills Fund which invests in training for the unscripted workforce thanks to contributions from broadcasters, SVoDs and production companies.

This course would normally cost participants to attend, but thanks to this support, we are able to offer it to you for free. If you fail to attend, we reserve the right to request reimbursement of costs, unless your place can be taken by someone else.