An Introduction To Branded Content: Top 10 Tips For Getting Started

As part of our Step Up strand, we’re offering training to help individuals coming back into the industry after a break, moving into a new role, or improving their skills in unscripted TV. 

Any opportunity to help a project get off the ground is extremely welcome in this current climate but is working with brand partners the way ahead and how easy is it to build these relationships and bring brands on board?

From a more detailed look at what is meant by branded content to ways of finding potential brand partners and getting them excited about your idea, this session is an introductory guide for anyone keen to know more about the subject but unsure where to start.  Delivered as a ten-point plan, the session will include answers, exercises and further reading as well as plenty of practical takeout.

This session is supported by the ScreenSkills Unscripted TV Skills Fund which invests in training for the unscripted workforce thanks to contributions from broadcasters, SVoDs and production companies.

Who it's for

This session is open to anyone working in unscripted TV who would like to learn more about branded content.

We generally require applicants to have at least 3 credits (unless working in a traditionally uncredited role). If you strongly feel you would still benefit from the training, please email USF@screenskills.com

We are committed to ensuring all our courses are accessible to everyone. Please email the above address with any access requirements so that we can make the arrangements you need.

What it covers

Trainer:

Sophie Morgan is an experienced content creator, screenwriter and development consultant. With over twenty-years working as an award-winning head of development, creative director and commissioning editor, Sophie has worked in the UK and US to develop and exec produce hundreds of hours of TV content including Britain’s Next Top Model, RuPaul’s Drag Race, London Ink and Jade.   

Sophie now runs creative consultancy Pontariva, providing creative and strategic support to broadcasters, studios and production companies across the UK.  Sophie is also a ScreenSkills mentor for neurodiverse talent.

How to apply

This session will take place online via Zoom. Click ‘get ticket’ at the top of the page and follow the instructions to book your place; you must login or register before you are able to book your place.

Our courses are popular and often book up quickly. If you are no longer able to attend, we ask you to please use the “decline ticket” function on the right-hand side of the page so that we can release your place to someone on the waiting list.