High-end TV Skills Fund: e-learning module development - post-production modules

The ScreenSkills HETV Skills Fund would like to invite delivery partners to quote to develop 8 new e-learning modules on post-production.  These are short courses available for post and production freelance crew working in HETV.  The courses will cover these specific topics:

  1. Aspect ratios (inc cinema, TV and archive)
  2. Resolution (Inc Camera/capture resolution vs Delivery resolution)
  3. What is a Codec and Gamma and how do we use them
  4. What is a colour space and how do we use them
  5. What is a Glass/lens and how does this change the image
  6. Storage requirements for a project, what type and how do we use them (inc working drives, archive etc)
  7. Proxy workflow and the difference between offline and online
  8. SDR vs HDR

Due to the technical and specialist nature of these modules the developer will work very closely with the sector expert and be guided by their knowledge and expertise. The developer will work with the sector expert to deliver the planning, instructional design, writing, creation/licensing of some of the media assets to build of a suite of short e-learning courses.  The sector expert will be instrumental in developing scripts and will also provide some of the assets. 


As the national skills body for the screen industries (film, TV, animation, VFX), ScreenSkills aims to improve both technical and professional skills for people beginning or developing their career within the sector. As part of this, in 2020 we launched our first series of online e-learning modules to provide basic-level training in broad areas relevant to people working at various different levels across the screen industries.

Scope and development process*

Structure and content

Up to a total of 8 x 5/10 minutes of content including:

  • Video and narrated content (supplied fully edited to the developer)
  • 3 purpose made graphics or simple line animation per module
  • On screen text and visuals


  • Scenarios presented in variety of formats to keep momentum and interest, including video, animation, text. Some in simple text-based approach, others using more visuals, as appropriate. For the purposes of this quoting process, please assume an even split of videos, animations and text-based presentations across the scenarios.
  • Each scenario/module will need to present key information and tell a story to the viewer so that the creatives and technical people can both see each other’s points of view, a script and narrative will need to be created for each one.


  • Each scenario/module will then be finished with a simple questionnaire. This could be provided in similarly visual format to scenario. But again the key messages from the feedback should remain visible at all times on the screen, so users don't have to "play" back animation to see key info.
  • Each of the five main sections will have a "key takeaways" screen, with a reminder of the main points we've revisited here. Again, keep these points clearly visible as a practical take-away rather than hidden in an animation.

Overall design and build

  • The finished modules will need to play as a SCORM object within our website. In the past we have worked with either Articulate Rise or Storyline, although this is not essential. The design and structure needs to follow ScreenSkills’ e-learning design principles of being Flexible/Accessible/Authentic/Active. See Appendix A.
  • The learner will be wanting to take in key bits of information in scenarios, feedback or takeaways, as per our Design Principles these should be easy to access and revisit quickly and flexibly.

We usually require the e-learning developer to carry out the following tasks. Both roles can be carried out by staff or associates working for the e-Learning developer, but we would expect them to provide a suitably experienced or dedicated person to carry out the tasks listed for the producer.

A – Producer or publisher

B – e-Learning developer

Optional: work with subject matter expert (usually a face-to-face trainer in the required area) to map out a set of learning outcomes and outline content for the e-learning module

Agree required type, scope and budget of media assets for module, and commission (subcontracted from other suppliers as necessary)

Optional: Modify structure and planned content, based on feedback from ScreenSkills and other subject matter experts/stakeholders

Project manage entire process, leading involvement of all parties – including in-house staff – in regular catch-ups.

Develop or co-write script for e-learning module and assessment test to match approved structure, with advice and support from subject matter expert and e-learning developer. Revise following feedback.

Develop or co-write script for e-learning module and assessment test to match approved structure, with advice and support from subject matter expert and producer. Revise following feedback.

Particular focus on screen industry context, written clarity and educational approach.

Particular focus on instructional design and educational approach.

Develop, co-write and plan scripts for more complex media assets like video and animation, including sourcing contributors, with advice and support from subject matter expert and e-learning developer.

Develop, co-write and plan scripts for more complex media assets like video and animation, with advice and support from subject matter expert and producer.


Key requirements

Please could you provide the following information by 10 March 2023:

  • A short (max 1pp) summary of your experience in this area of training
  • A short description (max 1-2pp) of the approach you would take, in terms of planning, writing and project managing one or more of the e-learning modules.
  • An indication of how the design of the module would meet the requirements of the four main ScreenSkills e-learning design principles, using the information in Appendix A. (NB this is not required for each criterion, rather as a summary for each principle)
  • A quote for your charges to develop the e-learning module, based on the scope and process listed above.* Please separate out the optional planning stage so we are able to include or exclude this in any final contract.
  • Additional typical costs to commission more complex or bespoke media assets should these be required, e.g. new video clips or photos.
  • Any additional improvements or value-add you think you could offer to our process or the project.
  • A brief representative project plan for how you would schedule this work.

Submissions will be accepted via email using the 'apply' button below. Bidders are welcome to contact Senior HETV Professional Skills and Projects Manager Hannah Green with further queries to help prepare their submission.

Appendix A: ScreenSkills e-learning principles and criteria