I am a Network Strategy Manager at ChannelFlip; the UK's most successful Multi-Channel Network. Having initially entered the industry as a data analyst, I have now used my expertise in YouTube analytics to develop strategies and format ideas, both for individual channels/shows and the company overall.
My role consists of developing and implementing YouTube strategies for large entertainment brands such as eOne Family (Peppa Pig, Ben and Holly's Little Kingdom) and Ricky Gervais to extend their reach across the short content platform. I have specialised in family entertainment, creating a safe and affable environment for the aforementioned brands' viewers online.
Since March 2014, eOne Family has seen an increase of over 5,000% in monthly views on YouTube and we have expanded the brand to include 12 channels in 6 different languages with more to follow.
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