Natalie Luke

Natalie Luke

Founder & Managing Director

  • Location: London
  • Career stage: Expert

Founder of Aduro Communications, highly commended Best New Agency at the PR Week awards 2014 and shortlisted at the PRCA and SABRE awards, we are a lively and tenacious PR agency founded as a hot house agency for start-ups and young brands.

We have driven Aduro to ignite the potential of our clients from one-person start-ups to multi-million pound turnover brands. We now bring our unique outlook and entrepreneurial spirit to multiple sectors, working with both young and established brands. Priding ourselves on excellent client relations we are delighted that 80% of our growth has come from referrals by existing clients

Following eight years at Shine I set up Aduro which is supported by Shine's founder. We have a wealth of big brand experience plus work with some fantastic young brands and start-ups providing creative campaigns to help them achieve the spotlight they need.

Work History

Founder & MD - Aduro Communications Ltd.

Jan 2012 - Present

Associate Director - Shine Communications

Apr 2003 - Jun 2011


Geography - 2:1 - Bath Spa University

1999 - 2002


  • Account/client management
  • Business development
  • Business planning/strategy
  • Business skills/running a business
  • Commercial awareness
  • Digital content skills
  • Entrepreneurial skills
  • Finance and budgeting
  • Management and leadership
  • Networking
  • Organisational skills
  • Pitching/presenting and proposal writing
  • Project management
  • Sales and marketing