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Tanya Laird
Founder
- Location: London
- Career stage: Expert
- Freelancer: Available
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Tanya has been working in the digital industry across entertainment IP and innovation for the last ten years working primarily with global gaming and entertainment franchises such as Star Wars, Marvel and Moshi Monsters that have achieved BAFTA, Golden joystick, Develop, Chartered Institute of Marketing, The Queen’s Award for Enterprise (Innovation) and Telly Awards respectively.
Tanya also provides mentoring and consultancy to new tech startups across a wide variety of business incubators and accelerators including Wayra, Wayra Ultd, Oxygen Accelerator, The New Entreprenurs Foundation and The School of Communication Arts 2.0. She is also an expert judge for the Future8 awards and an expert adviser for Power to the Pixel. Her work spans across multiple industries and disciplines with one unifying trend: forward thinking innovation.
Work History
Founder - Digital Jam Ltd
Jan 2013 - Present
Mentor, Advisor, Lecturer - Digital Jam lectures
Jan 2013 - Present
Senior Category Manager - Mind Candy
Sep 2011 - Dec 2012
Senior Marketing Manager - Jagex
Aug 2010 - Sep 2011
Social Media / MMO / Digital Marketing consultant - Marketing for Filmmakers
Jun 2007 - Aug 2011
Global Product Manager - Ovum
Feb 2009 - Jun 2010
Global Product Manager - Datamonitor
2009 - 2009
Education
Media and Communications - Media and Communications - Colchester Institute
1992 - 1994
Skills
- Account/client management
- Business development
- Business planning/strategy
- Business skills/running a business
- Commercial awareness
- Digital content skills
- Entrepreneurial skills
- Finance and budgeting
- Management and leadership
- Monetising IP
- Negotiation skills
- Networking
- Organisational skills
- Pitching/presenting and proposal writing
- Product management
- Project management
- Sales and marketing
- Specific software skills
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