Tanya Laird

Tanya Laird


  • Location: London
  • Career stage: Expert
  • Freelancer: Available

Tanya has been working in the digital industry across entertainment IP and innovation for the last ten years working primarily with global gaming and entertainment franchises such as Star Wars, Marvel and Moshi Monsters that have achieved BAFTA, Golden joystick, Develop, Chartered Institute of Marketing, The Queen’s Award for Enterprise (Innovation) and Telly Awards respectively.

Tanya also provides mentoring and consultancy to new tech startups across a wide variety of business incubators and accelerators including Wayra, Wayra Ultd, Oxygen Accelerator, The New Entreprenurs Foundation and The School of Communication Arts 2.0. She is also an expert judge for the Future8 awards and an expert adviser for Power to the Pixel. Her work spans across multiple industries and disciplines with one unifying trend: forward thinking innovation.

Work History

Founder - Digital Jam Ltd

Jan 2013 - Present

Mentor, Advisor, Lecturer - Digital Jam lectures

Jan 2013 - Present

Senior Category Manager - Mind Candy

Sep 2011 - Dec 2012

Senior Marketing Manager - Jagex

Aug 2010 - Sep 2011

Social Media / MMO / Digital Marketing consultant - Marketing for Filmmakers

Jun 2007 - Aug 2011

Global Product Manager - Ovum

Feb 2009 - Jun 2010

Global Product Manager - Datamonitor

2009 - 2009


Media and Communications - Media and Communications - Colchester Institute

1992 - 1994


  • Account/client management
  • Business development
  • Business planning/strategy
  • Business skills/running a business
  • Commercial awareness
  • Digital content skills
  • Entrepreneurial skills
  • Finance and budgeting
  • Management and leadership
  • Monetising IP
  • Negotiation skills
  • Networking
  • Organisational skills
  • Pitching/presenting and proposal writing
  • Product management
  • Project management
  • Sales and marketing
  • Specific software skills