I created Giggle (a production agency based in Bristol) to create content that made my clients smile. A bold claim and something we strive to achieve in everything we do, the way we work, the way we talk to our clients and the way we interact with each other. Why? Because Giggle is about creating films that emotional engage with audiences and to do that we have to emotional engage with each other first. That doesn't make our films funny but we do strive for those penny drop moments, when the ideas fall into place where the audience are rewarded for there time with a sense of understanding and knowing. That is what makes us different.
I trained as a theatre director and it was whilst working with large groups of actors that i really began to understand the power of emotional engagement and how it can aid with the retention of information. The actors would always learn the scenes that they "got" first, the ones with the big argument, the emotional outbursts - this was because they are the easiest to remember. When I started working on Corporate Films, Live events and Conferences I realised that 90% of the audience was disconnected from the message because they weren't emotionally invested or engaged in what they were watching. So I started to add theatre into my events, create moments of anticipation or excitement in the short films or animations, and always have a surprise up your sleeve for the finale.
At Giggle we use these principles to create short impactful communication and marketing films that can drive real change in your organisation and whats more we can prove it using analytics and simple measuring tools before and after campaigns.
If your would like to learn more about our methods and how we can help you get your messages out to your employees and create a real change in your business please contact me. I can't wait to hear your story.
Group Creative Director - The Giggle Group Ltd
Sep 2014 - Present
MD - Bristol Green Screen
2011 - Present
Managing Director - The Giggle Group Ltd
Aug 2006 - Sep 2014
Board Member - Eventia IVCA
Aug 2013 - Jun 2014
Writer - Neomis Animation
2010 - 2010
Creative producer - Sounds Commercial
May 2002 - Jul 2006
Creative Producer - Meiklejohn Graphics Licensing (MGL)
Nov 2000 - Nov 2001
Development - Animotion (Pinewood Studios)
1997 - 1999
Editor - Audiomotion
1995 - 1997
Theatre and Film Direction - BA Hons In Directing - Rose Bruford College
1995 - 1998
Field of study unknown - Qualification type unknown - Cambridge Regional College
1990 - 1991
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