Bex Felton

Bex Felton

Freelance writer & brand consultant

  • Location: London
  • Career stage: Experienced
  • Freelancer: Available

I use my seven years of industry experience to write from the inside out: exploring the impact of brand and consumer culture on the way we engage with society's big issues. I'm interested in contradictions between the brand and the reality - especially when it comes to gender inequality and gender stereotypes - and how we can reconcile them.

As a writer, I research and develop compelling speeches, blogs, essays, open editorials, white papers, policy papers and books for individuals operating in policy reform, impact investment and social innovation. Though much of my work is confidential, you can find some examples at my website.

As a consultant I help some of the world's biggest organisations and smallest challengers from the public, B2C, B2B and Luxury sectors (including Coca-Cola, Nissan, NHS, KPMG, First Group, TT Electronics, Network Rail, TFL, O2, EDF, Tetrapak) reconcile their own contradictions by finding the words to say what they mean, and the strategic clarity to mean what they say. This means delivering cultural diagnostics and culture change programmes, engaging employees, and creating all manner of warm, clear (and even entertaining) internal and external communications. I have particular expertise around M&A comms, customer-focused innovation and cultural integration.

Please get in touch to find out how I can help and for more examples of my work.

My email is bexfelton@gmail.com, or find me on LinkedIn.

You can also find my work at The Huffington Post.

 

 

 

 

Education

English - BA - Cambridge University

Oct 2007 - Jun 2010

Skills

  • Copy Writing
  • Behaviour change strategies
  • Brand identity
  • Brand strategy
  • Culture change
  • Employee engagement
  • Research
  • Speech writing
  • Teaching
  • Thought Leadership

Network