Sam Reid

Sam Reid

  • Location: London
  • Career stage: Experienced

I'm currently helping

Luxury retailer Liberty London to integrate their loyalty scheme into a socially powered mobile platform which I created called Tapestry; a joint venture between innovation specialists, The Upside and myself. Tapestry was pivoted from an original concept I had . It’s now live and generating incredible uplift in in-store redemption. You can see more here

Bookmaker John Lobb (Hermés group) how to rethink and streamline their approach to Customer Relationship Management. Working at a priority location a prototype scheme will be launched, tested and iterated to provide the foundation for the CRM program worldwide.

Publisher Penguin Random House to mobilise the social community of their biggest selling author to unearth insights that can help us design new story telling formats.

I’ve recently helped

University of The Arts London to design and build a Twitter match making service that connects academics from Central St Martins, London College of Fashion, Chelsea, Wimbeldon and London College of Communications to UK SME’s for funding opportunities.

Chloé celebrate their 60 year anniversary through a customisable digital platform named The Alphabet. Housing 26 unique pieces of content it was handed over to the world’s top ranking bloggers and used to supplement a 3 month exhibition at the Palais de Toykyo in Paris.

Lord Sugar make the title of his new book the most talked about topic in the world on Twitter the day before its release generating over 390,000 tweets and trending globally at position 1 for over 24hrs.

I’m particularly proud of

Pitching my mobile loyalty concept Tapestry at Somerset house to win the Technology Strategy Board’s ‘Mall of The Future’ competition and funding (2013)

Appearing alongside the bosses of ASOS, Sainsbury’s and Amazon on Robert Peston’s BBC 2 documentary about the Future of Retail (2013)

Having my work featured across on Financial Times, Tech Crunch, Radio 4, Mashsable, Huffington Post, Vouge and Creative Review (2010-2014)

Winning The Guardian MEGA Award for Digital Innovation (2012)

Work History

Founding Partner - The Upside

Nov 2013 - Present

Co-Founder - Pleasure Principle

Apr 2013 - Present

Founder - Tapestry Mobile

Nov 2012 - Present

Founder - Guided

May 2009 - Nov 2013


  • Business planning/strategy
  • Business skills/running a business
  • Digital content skills
  • Entrepreneurial skills
  • Pitching/presenting and proposal writing
  • Product management
  • Sales and marketing