I've worked as a fashion, automotive and extreme sports commercials director for some of the world’s most successful super-brands including:
Miller Lite, Bugatti, Ferrari, McLaren, Asahi, Renault, SuperDry and Oakley.
I have been recognised within the industry as a creative leader in extreme filming. I am currently directing a feature length surfing documentary.
I was recently cited in 'Extreme Shooting,' an article by Rachel Steven for Creative Review, Photography issue. Claire Beale, Editor of Campaign, cited me, as one of 'the best creative’s working in advertising today'. My work for Oakley, especially my utilisation of a helicam, set an industry standard in the ability to capture unprecedented extreme sports ariel footage in 5K.