Andrew Hedley

Andrew Hedley

Director

  • Location: London
  • Career stage: Experienced
  • Freelancer: Available

For the past two years, I have developed and directed the Webby Award nominated children's channel Kidspiration, an interview series that pairs kids with grown-up experts, produced and owned by Independent Films. Leading guests have included conservationist Dame Jane Goodall, musician Peter Gabriel, education expert Sir Ken Robinson, Instagram COO Marne Levine, US Ambassador to the UK Matthew Barzun, and Aardman Animation Studios founder Peter Lord.

I have overseen all aspects of the production process. I have filmed all the episodes, and have also been the art director on the project, managing branding and marketing materials and leading the design and UX of our website www.kidspiration.tv. I led casting sessions with hundreds of kids, and worked closely with our young leads to coach and direct their performances. I also implemented strategies for release schedules and social media platforms.

Prior to becoming an in-house director at Independent, I was the company’s creative researcher for two years, sourcing, designing and writing treatments for their roster of commercial directors, and also working closely with their content division Indy8 in the same capacity.

Work History

In-house Director - Independent Films

Jun 2015 - Apr 2017

Creative Researcher - Independent Films

Aug 2013 - Jun 2015

Creative Researcher - Indy8

Aug 2013 - Jun 2015

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