Anneka Burrett is Head of Digital Experience at BrightHR, a leading people management software company. Anneka is responsible for generating leads through paid and earned digital channels, as well as through strategic digital marketing campaigns. She oversees continuous optimisation of BrightHR’s digital touchpoints to adapt to new customer behaviour and to improve the user and buyer journey.
Anneka’s passion for digital marketing began during her studies, when she graduated with a First Class honours in Marketing Management. Anneka’s career path is digital-led. She has over 6 years’ experience in the industry, working both in-agency and client-side. Before joining BrightHR, Anneka worked as a PPC Specialist for one of the world’s largest media agencies, wherein she managed and worked closely with major global brands using their high-budget accounts.
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