ScreenSkills launches UK-wide campaign to find new talent in response to latest research

ScreenSkills is launching a nationwide campaign to recruit new and diverse talent into the UK’s screen industries in response to growth and increasing demand in film and TV.


The campaign will run in cinemas, social media and online from Friday. It responds to skills gaps and diversity data identified by new research revealed today and a commitment from the screen industries to build a more inclusive workforce.

The campaign and the new research are supported by the BFI, awarding National Lottery funds as part of its Future Film Skills strategy.

The comprehensive analysis of new and existing data on the state of the screen sector brought together into one study for the first time suggests the screen industry sectors (television, film, VFX, animation and games) have:

  • a higher proportion of male workers (62%) than the UK economy (53%)
  • a lower proportion of workers aged 50+ (20%) compared to the UK economy (31%)
  • a higher proportion of workers aged below 40 (57%) compared to the UK economy (46%)
  • a higher proportion of workers with a white ethnic background (90%) than the UK economy (88%)
  • fewer people with disabilities (10%) than the UK economy (14%)
  • comparatively more workers from overseas (6%) compared to the overall UK economy (4%), though slightly fewer workers from the other 27 countries in the European Union (6%) than the UK economy (7%). EU workers in sectors such as VFX and animation are much higher.

The research was developed in partnership with the Work Foundation.

The ScreenSkills campaign to find and nurture new recruits will launch on Friday in cinemas, social media and online featuring the stories of seven talents in different parts of the industry showing the wide range of jobs available behind the camera – from assistant directing and hair and make-up to lighting and exhibition.

Seetha Kumar, ScreenSkills Chief Executive, said: “The findings we are publishing today are important in helping us to better understand our fast-moving industries and to help us invest sensibly in skills and training to tackle the challenges created by the current production boom.

The UK’s film and television industry is world-famous and we are launching our Find Your Future in Film and TV campaign to keep it that way

Seetha Kumar, CEO of ScreenSkills

“The UK’s film and television industry is world-famous and we are launching our Find Your Future in Film and TV campaign to keep it that way. We want to attract new and diverse talent to take on the wide range of jobs available behind-the-camera and help maintain the current success.

“We all know that more needs to be done to make sure that UK screen has an inclusive workforce to enable it to tell a greater diversity of stories.”

Other headlines of the Annual ScreenSkills Assessment

By bringing together official data from official sources including the ONS (Office for National Statistics) with a specially-commissioned survey of more than 400 employers in the screen industries, ScreenSkills today presents the most comprehensive picture available of one of the UK’s most successful industries.

Among the findings of the work conducted with the Work Foundation are evidence of:

  • The impact of skills shortages on UK screen businesses with a third of businesses reporting recruitment difficulties in the last 12 months and more serious problems in VFX, animation and games
  • Businesses in the screen industries have a more international focus than the average across the UK economy and are more than twice as likely to sell their products to the EU.

It also reveals where more information is needed to understand the industry. Further research is needed, for example, to better understand the freelance workforce including its earnings and diversity and how workers move between different parts of the sector, such as from film to high-end television.

You can read our CEO’s foreword and executive summary here.  The full research will be published shortly.

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