New DfE campaign champions apprenticeships

The Department for Education has launched a new campaign designed to encourage employers to offer apprenticeships and individuals to take them up.

The campaign, called ‘Fire it up’ includes an advertisement which is being shown on TV during Prime Time and a communications toolkit which gives information and guidance on how employers can promote apprenticeships through social media channels – promoting apprenticeship vacancies, celebrating the contribution apprentices have brought to your business, or simply to show support by following the apprenticeship campaign on Twitter at @FireItUp_Apps.

However, for too many employers in the screen industries, the apprenticeship levy isn’t working and ScreenSkills is lobbying the government for change. Recently, Parliamentary Under Secretary of State at the Department for Education, Lord Agnew acknowledged that "challenges is taking advantage of apprecticeship reforms"  faced by the creative industries. He also said his department will work with ScreenSkills to find practical solutions.

But where there are good news stories, it makes sense for the sector to champion them, so we encourage employers to contribute to the ‘Fire It Up’ campaign.


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