Culture is Digital: digital skills to reach new and diverse audiences

The Department for Digital, Culture, Media and Sport has launched Culture is Digital, a policy paper to unleash the creative potential of technology for cultural organisations. This builds upon its Digital Strategy and Industrial Strategy and gives further support to the booming creative industries sector, including the film and TV industries.

The report makes a number of commitments, including:

  • Arts Council England and the Heritage Lottery Fund will invest over £2 million to build the digital capacity of their sectors
  • The National Gallery will create an Innovation Lab to examine how cultural organisations can use immersive media to enhance visitors’ experiences
  • The Royal Opera House will create an Audience Lab, which will work with diverse talent to create content using emerging technologies and develop cross-sector collaborations

On digital skills, Arts Council England will pilot a Digital Maturity Index to enable organisations to benchmark their digital capability and will set up a Digital Culture Network to increase its sectors’ digital skills and capability. The Heritage Lottery Fund will fund a campaign to attract high-quality projects to build digital capacity, and the Intellectual Property Office and The Space will lead work on supporting the sector in its understanding of intellectual property.

Additionally, the National Archives will develop a new strategic approach to digitising and presenting the nation’s cultural assets such as the BFI’s Unlocking Film Heritage Programme.

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