Jun 24 , 2020

Workshop: Understanding the real value of social and how to optimise it for a 13-16 year old audience.

  • When: 24 Jun 2020, 10:00-11:15
  • Organised by: ScreenSkills
  • Location: Online
  • Price: Free
  • Age: 18+

Social and digital media drives programme views in impressive volumes when considered early enough in the production process. The Storm Collective has designed this workshop to explain the value of social and digital media for the Children TV sector (13-16 yr olds), bringing it to life with case studies and practical exercises.

Participants will learn how to find audience data and generate insight to plan effective social campaign activity.

We will explore why digital conversation is so important, by demonstrating the benefits of social media, and how it can be used beyond comms. We will also include clear steps mapped to the production process, with examples of how to ensure that a programme has optimised views.


Rachelle Denton, Strategy Director and co-founder of The Storm Collective has been in digital for 19 years, strategy for 11. She’s been instrumental in working through pivotal digital strategy challenges for brands like Warner Bros., BBC, Pottermore, Nando’s, ASOS and 10 Downing Street. Rachelle is an industry speaker and chairperson, mentors women in STEM and is a lead trainer for the BBC Academy.

Laura Colin, Strategy Director and co-founder of The Storm Collective has been driving innovative business change within the entertainment industry for over 15 years. She has boosted the BBC, Sony Playstation, and RockStar Games, creating multi-award winning campaigns for major titles and products. Laura is passionate about engaging audiences in new, exciting and meaningful ways.

This event is supported by the ScreenSkills Children’s TV Skills Fund which invests in training for those working in children’s live-action TV thanks to contributions from the industry.

It is part of a ScreenSkills programme to support freelancers to upskill and stay connected, helping keep the industry resilient in these difficult times.

This session will take place online via Zoom. Click ‘get ticket’ to reserve your place: you must login or register before you are able to get a ticket for this event. A booking confirmation with a joining link to the session will be sent to you via email.

If you are no longer able to use your ticket, we ask you to please contact support@screenskills.com so that we can release your place. Our sessions are often oversubscribed, so we’d like to give other freelancers the opportunity to fill available spots. Thank you for your consideration.