Apr 23 , 2020

Online workshop: Alice D Cooper: Writing commercials, corporates and bumpers

  • When: 23rd Apr, 23:59 - 28th Apr 2020, 23:59
  • Organised by: ScreenSkills
  • Location: Online
  • Price: Free
  • Age: 18+

Practical work required; you must be able to attend on both days:

  • Thursday 23rd April (17:00 – 18:00)
  • Tuesday 28th April (15:00-16:00)

Writing stories for brands makes you an economical wordsmith, using layers of subtext to communicate marketing strategies within strict time limits. These skills are eminently transferrable to scriptwriting.

Session will cover:
Day One: You’ll be briefed to write a 10-second commercial, a two-minute corporate film or two bumpers for either side of a commercial break. The briefs will be for existing brands (although the names will be changed). You’ll be supplied with script formats, all relevant background info and get the opportunity to ask questions. Then you’ll have a day to deliver a script.

Day Two: Reviews of the scripts and feedback. Did you deliver on time? Have you answered the brief? Is it the right length? Plus you’ll get links to watch the films that fulfilled the original briefs if at all possible.

Alice D Cooper has written scripts for over 1000 radio commercials, and hundreds of TV commercials and corporate films. She has directed a slate of short films covering drama, horror, poetry, comedy, corporates and documentaries usually from her own scripts. Alice is currently writing her debut feature film as director.

This event is supported by the ScreenSkills Television Skills Fund which invests in training for the freelance television workforce thanks to contributions from the BBC, Channel 4 and Channel 5.

It is part of a ScreenSkills programme designed by media consultant Donna Taberer to support freelancers to upskill and stay connected, helping keep the industry resilient in these difficult times.

This session will take place online via Zoom. Click ‘get ticket’ to reserve your place: you must login or register before you are able to get a ticket for this event. Before the start of the session, a joining link will be sent to you via email.


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