Sales, exhibition and distribution
Once a production has been made a whole new task begins: getting it seen. Sales, exhibition and distribution covers the teams responsible for getting creative work out their, whether through the publicists and marketing manager who must spread the word about the film from the moment filming starts (or even before) to the programmers who decide what is shown at a cinema or venue, or the sales agents who figure out the commercial potential of a film and sell it to distributors.
Programmers work for cinemas and film festivals and must decide which films will be screened in their venue
Sales agents must estimate the commercial value of a film or TV and then go out and sell it to the distributors who will get it seen
Distributors make deals with studios or production companies to acquire films for release in cinema, DVD or online